Affiliate Marketing Continues To Grow
Over the last 15 years, Affiliate Marketing has evolved from something that was a mere tool for companies to extend their reach online, to something that is a vital part of their actual businesses.
To such an extent that today, many businesses rely solely on affiliate marketing to build their brand, their exposure and their revenue. So, the answer to the question “is affiliate marketing worth the effort” is a resounding YES.
If you are a company with an online presence and you don’t have an affiliate program in 2018, you truly don’t have a proper online presence. It’s that simple.
With Affiliate Marketing, you have a lot of opportunities online in 2018, more so than I have ever seen. This will continue over the coming years as the Internet continues to grow, as people are more connected more often and as more and more companies continue to invest most of their marketing budgets into affiliate programs for their online sales.
Affiliate Marketing in 2018, is it Any Different?
Okay, time for a quick break down of affiliate marketing.
First, what is affiliate marketing?
Affiliate marketing is the process of promoting another companies product or service in exchange for a commission. There are 100,000’s of affiliate programs that you can join, choose products, promote them and then get a commission on every sale.
At the core of an online business, you have a product and you have a consumer.
Connecting these two items is YOU, the affiliate (and your affiliate link).
CONSUMER => GOES THROUGH AFFILIATE LINK => BUYS PRODUCT => YOU GET $$ COMMISSION
At the core, that is where affiliate marketing is. Obviously there is a bit more to it than this, like, how do you find and attract consumers, but the process of making money as an affiliate is not any more complicated than this.
That is what you learn here at Powerful Affiliate. When you understand the proper processes of choosing a niche, building out your website and becoming an authority within any niche of your choice – you will truly be able to capitalise on this business model which will remain largely unchanged for many years to come.
7 Things You Need to Know About Affiliate Marketing in 2018
There are many things that you should be aware of prior to heading into affiliate marketing. In fact, I have 7 things that I want you to know before you enter into the affiliate marketing world.
# 1. Affiliate Marketing is Growing at the Fastest Pace ever.
It is estimated that the affiliate marketing industry will be worth $5.97 billion by 2019.
# 2. All Major Online Brands Are Built on Affiliate Marketing.
Amazon, Apple, HP, Best Buy, Etsy… you name it. Without affiliate programs, and affiliates, these companies would have WAY less market share online. The likes of Amazon, built their empire on affiliates, it is rare these days – when doing research on a product or service – that you don’t come across an Amazon affiliate site.
# 3. There Has Never been this Many Affiliate Programs.
Every year, there are more and more affiliate programs as companies see the opportunity to carve out such a vast marketing team online. There are 20-30 huge affiliate networks alone, with 10,000’s of affiliate programs not to mention all of the 10,000’s of independent affiliate programs.
# 4.There Are Over 500 Million Products You Can Promote as An Affiliate.
Yes, you read that correctly. There are over 500 MILLION products that you can promote online! This subset of products only continues to grow, not to mention the 100,000’s of online and offline services that also have affiliate programs.
If you are not an existing Affiliate Marketer, you should read the Powerful Affiliate pages “What is an Affiliate Marketing Business” and “Why Become an Affiliate Marketer” – these will help you decide if it’s for you, well worth reading now or after you finish here.
# 5. People Are Moving Their Spending Online at a Faster Pace Than Ever.
I personally spend most of my money online now, shifting away from offline businesses. I know it can be considered bad not to support local, but I personally would rather support online (being an Internet entrepreneur) in particular when the prices are better, the selection is unparalleled, and when I know affiliates and fellow Internet entrepreneurs are benefiting from it. This trend is ONLY going to continue.
# 6. Almost Every Sale Online Has An Affiliate Behind It.
That is correct, almost every purchase that you make online has in some form or another an affiliate behind it and earning a commission. Whether you are doing your Christmas shopping on Amazon or you are buying a service to help you build a business, there is almost certainly an affiliate reaping the rewards of a commission. Isn’t that just brilliant?
# 7. Affiliate Marketing Will Never Die.
Back around 2002, there was an underlying fear that affiliate marketing was a temporary thing. Logically it didn’t make sense that such an incredible business model would die so, as time went by, major marketing teams for some of the biggest product launches ever, started piggy backing on the idea of affiliate marketing.
So, affiliate marketing is here to stay. It has grown every single year since 2002, creating the greatest opportunity of our lifetime. As offline jobs are being reduced because people are not shopping as much offline, affiliate marketing continues to grow with online sales.
Shipping is getting much faster and more reliable, so people are happy to spend more and more of their spending budgets online.
Why Companies Cannot Live Without Affiliate Marketing
Companies like Amazon have grown and exploded their sales online because of their focus on their affiliate program at the core of their marketing.
Instead of spending BILLIONS on marketing their products/services (by the way, they have over 488,000,000 products on their network now), they leverage millions of affiliate marketers through their affiliate program, Amazon Associates.
Just think of it this way, if you were an Online Business, would you rather hire an advertising executive and a 3-4 person marketing team full time (which would carry costs of say $300,000 per year) or would you rather have potentially 100,000’s of marketers working for you on a performance basis where you only have to pay them based on the actual tangible sales?
A marketing executive cannot guarantee results. In fact, most don’t achieve the expected results, they are incredibly expensive and then encourage a company to spend outrageous amounts of money on advertising. An affiliate marketer will not get paid if sales don’t happen, so there is ZERO risk to a company to take on new affiliates.
The model is so brilliant that EVERY major corporation now understands this. Plain and simple, Affiliate Marketing drives Internet Sales……..
So, that’s it for now.
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